Hair Sellers’ Information

Your Guide to Virgin Hair Directory

Virgin Hair Directory is a research, review and information platform created primarily for people who buy hair.

Our directory helps buyers discover hair sellers, compare information, read customer experiences, learn about hair and carry out research before deciding where to spend their money.

This page explains how hair sellers may appear on Virgin Hair Directory, how listing information is handled, how reviews work, how to report incorrect information and what businesses can expect when using or appearing on the website.

1. About Virgin Hair Directory

Virgin Hair Directory brings together information about businesses selling hair and related products.

This may include sellers of:

Virgin hair
Raw hair
Remy hair
Human hair
Bundles
Wigs
Closures
Frontals
Clip-in extensions
Tape-in extensions
K-tip extensions
Micro rings
Ponytails
Toupees and hair systems
Other human hair products and extensions

Our aim is to make it easier for hair buyers to research businesses and make better-informed buying decisions.

2. How Hair Sellers Appear in Our Directory

Virgin Hair Directory may create listings for hair sellers using publicly available information and other appropriate sources.

Hair sellers do not need to create a listing themselves in order to appear in the directory.

A listing may include information such as:

Business name
Website
Country or location
Contact details
Social media accounts
Types of hair sold
Hair textures
Products available
Delivery information
Other relevant information about the business

The amount of information available may vary between listings.

3. A Listing Does Not Mean Endorsement

Being included on Virgin Hair Directory does not mean that we automatically:

Recommend the business
Guarantee the business
Approve every product it sells
Guarantee the quality of its hair
Guarantee its customer service
Guarantee that every customer will have a positive experience

A directory listing is primarily intended to provide buyers with information they can use as part of their own research.

4. Sellers Cannot Control Their Customer Reviews

Hair sellers cannot choose which genuine customer reviews are published simply because a review is positive or negative.

A seller cannot pay Virgin Hair Directory to:

Increase a review score
Change a customer rating
Remove a genuine negative review
Replace a negative review with a positive one
Prevent genuine customers from sharing their experiences

Our advertising and review systems are separate.

5. Reviews Are Customer Experiences

Reviews published on Virgin Hair Directory represent the experiences and opinions of the individual reviewers.

They do not automatically represent the opinion of Virgin Hair Directory.

Customers may have different experiences with the same business.

A positive review does not guarantee that every customer will have a positive experience.

A negative review does not automatically mean that every customer will have a negative experience.

Buyers are encouraged to consider the overall information available.

6. Genuine Reviews Are Welcome

Virgin Hair Directory is designed to allow buyers to share genuine experiences.

Reviews may include positive, neutral or negative experiences.

Where appropriate, we may ask a reviewer to provide information supporting their purchase or experience.

This may include:

Order confirmation
Receipt
Invoice
Delivery information
Correspondence with the seller
Original photographs
Other reasonable supporting information

Please see our Review Policy for further information.

7. Positive Reviews Matter Too

Our review system is not designed only for complaints.

If a customer has received excellent hair, good customer service or a positive buying experience, they are encouraged to share that too.

We want buyers to be able to recognise businesses that have provided positive experiences as well as understand problems reported by other customers.

8. Sellers May Respond to Concerns

Where Virgin Hair Directory provides a response or complaint process, hair sellers may be able to raise concerns about content relating to their business.

Depending on the issue, this may include:

Incorrect listing information
A review believed to be fake
Content posted about the wrong business
Impersonation
Copyright concerns
Privacy concerns
Defamatory content
Duplicate content
Misleading information
Other possible breaches of our policies

We will consider reports in accordance with the relevant policy.

Reporting content does not automatically mean that it will be removed.

9. Negative Reviews Are Not Removed Simply Because They Are Negative

A genuine negative review will not normally be removed simply because:

The seller disagrees with it
The seller does not like the rating
The seller believes it could affect sales
The seller has resolved the complaint afterwards
The customer has expressed dissatisfaction
The review is critical of the product or service

Reviews may be investigated where there is a genuine reason to believe they breach our rules.

10. Report a Review You Believe Is False

If you believe a review is fake, misleading or does not relate to a genuine customer experience, you may report it.

Please explain clearly:

Which review you are reporting
Why you believe it is inaccurate
The specific information you dispute
Any evidence you can provide
Your connection to the business

Do not send customer financial information, passwords or unnecessary private information.

Virgin Hair Directory may ask for additional information before making a decision.

11. Correcting Your Business Information

We want directory information to be useful to buyers.

If information about your business is incorrect or outdated, please contact us.

Examples include:

Incorrect website
Wrong social media account
Incorrect location
Outdated contact information
Products you no longer sell
Incorrect hair categories
Business name changes
Business closure
Duplicate listings

Please provide enough information for us to identify the listing and verify the requested change.

12. We May Ask You to Verify Your Connection to a Business

Before making certain changes to a listing, Virgin Hair Directory may ask you to show that you are authorised to act for the business.

This may be necessary to help prevent:

Unauthorised changes
Impersonation
Competitors altering listings
Fraudulent requests
Removal of legitimate information

The information required will depend on the type of request.

13. Listings Are Managed by Virgin Hair Directory

Virgin Hair Directory controls the structure and presentation of listings within the directory.

Hair sellers do not automatically have the right to rewrite or remove a listing simply because it refers to their business.

However, we want factual information to be accurate and encourage businesses to report genuine errors.

14. Inclusion Is Not Guaranteed

Virgin Hair Directory is not required to list every hair seller.

We may decide:

Which businesses are included
Which categories are available
How listings are organised
What information appears
Whether duplicate listings are combined
Whether a listing requires further review
Whether a listing should be removed where appropriate

Our directory will continue to change as the website develops.

15. Business Closures

If your business has permanently closed, please contact us.

Where we can reasonably confirm that the business has closed, we may:

Mark the listing as closed
Update the listing
Remove certain contact information
Remove the listing where appropriate

Historic customer reviews may not automatically be deleted solely because a business has closed.

16. Changes of Ownership

If a hair business has been sold or has changed ownership, let us know.

This can be important because buyers should not necessarily assume that experiences under previous ownership relate to the new operator.

We may request information before updating the listing.

17. Business Names and Branding

Where appropriate, a listing may display a business name, logo, product image or other identifying information to help buyers recognise the business being discussed.

If you believe material is being used incorrectly, please contact us and explain the concern.

18. Keep Your Public Information Accurate

Hair sellers should keep their own websites and public information accurate.

Buyers may rely on information such as:

Prices
Shipping times
Product descriptions
Hair origin claims
Returns policies
Refund policies
Contact details
Product availability
Hair length
Density
Product photographs

Clear information can reduce confusion and disputes.

19. Be Clear About Hair Terminology

Terms such as:

Virgin
Raw
Remy
Single donor
Double drawn
Unprocessed
Cuticle aligned
Human hair

can influence a customer’s buying decision.

Hair sellers should make sure product descriptions accurately reflect what is being sold.

Avoid using terminology in a way that could give customers a misleading impression.

20. Be Careful With Hair Grades

Terms such as:

8A, 9A, 10A, 12A or 15A

may be used differently by different businesses.

If you use a grading system, consider explaining what the grade means within your own business.

Do not assume customers will understand the same grade in the same way as you.

Clear product specifications are more useful than a grade alone.

21. Product Photographs

Photographs should accurately represent the products being advertised.

Hair sellers should avoid using images in a way that could mislead customers about:

Length
Density
Colour
Texture
Lace
Fullness
Product quantity
Finished appearance

Where photographs show professionally styled hair, additional product information can help customers understand what they will actually receive.

22. Customer Service Matters

Hair buyers may discuss their customer service experience in reviews.

This could include:

Response times
Communication
Order problems
Returns
Refund requests
Missing deliveries
Incorrect products
Complaints
How problems were resolved

How a business handles a problem can be as important to a buyer as the original problem itself.

23. Respond Professionally to Reviews

If a seller has an opportunity to respond publicly to a review, responses should remain professional.

A useful response may:

Acknowledge the customer’s concern
Correct factual information calmly
Explain what happened
Explain what was offered to resolve the matter
Invite the customer to contact the business where appropriate

Do not publish a customer’s private information in an attempt to defend the business.

24. Do Not Pressure Customers to Remove Genuine Reviews

Hair sellers should not attempt to intimidate, harass or improperly pressure customers into removing genuine reviews.

This includes threats or behaviour intended to prevent customers from sharing an honest experience.

If a problem has been resolved, the customer may choose to update their review where the platform allows it.

That decision belongs to the reviewer.

25. Do Not Submit Fake Customer Reviews

Businesses, owners, employees, agencies or other connected parties must not pretend to be independent customers.

This includes creating false reviews to:

Increase ratings
Promote the business
Attack competitors
Correct the effect of negative reviews
Manipulate the overall impression of a business

Businesses should also not arrange for fabricated customer experiences to be submitted on their behalf.

26. Incentivised Reviews Must Be Transparent

Hair sellers should not encourage customers to hide the fact that they received:

Free products
Discounts
Gifts
Payments
Rewards
Other incentives

in exchange for promotional content or reviews.

Where a commercial relationship exists, it should be disclosed appropriately.

27. Businesses Should Not Review Competitors

Business owners, staff or people acting on behalf of a seller should not submit negative reviews pretending to be independent customers of a competitor.

Attempts to manipulate another business’s reputation may result in content or account action.

28. Advertising on Virgin Hair Directory

Virgin Hair Directory may offer paid promotional opportunities to hair sellers.

These may include services such as:

Featured listings
Sponsored placements
Category advertising
Homepage promotion
Newsletter promotion
Display advertising
Promotional campaigns
Other advertising opportunities

Available services and prices may change as the platform develops.

29. Advertising Does Not Buy a Better Reputation

Paying Virgin Hair Directory for advertising does not provide control over independent customer feedback.

Advertisers do not receive:

Guaranteed positive reviews
Higher customer ratings
Automatic removal of negative reviews
Control over independent buyer discussions
Guaranteed endorsements from Virgin Hair Directory

Advertising purchases visibility, not favourable editorial treatment.

30. Sponsored Content Will Be Identified

Where required, paid promotional content will be clearly identified.

Depending on the type of promotion, labels may include:

Sponsored

Advertisement

Paid Collaboration

or another appropriate disclosure.

We want buyers to understand when content has a commercial relationship attached to it.

31. Featured Does Not Mean Best

A seller appearing in a featured or sponsored position does not necessarily mean that the seller has:

The highest rating
The best hair
The lowest prices
The most reviews
Been independently selected as the best vendor

Featured positioning may be a paid advertising service.

This will be identified where appropriate.

32. Virgin Hair Directory May Review Hair

Virgin Hair Directory may occasionally review hair or related products.

Where relevant, we will explain the relationship behind the review.

Hair may have been:

Purchased independently by Virgin Hair Directory
Supplied free of charge for review

Virgin Hair Directory does not charge hair sellers a fee simply to review their hair.

Where hair has been gifted, this will be disclosed.

33. Paid Collaborations for Other Products and Services

Virgin Hair Directory may accept paid collaborations relating to products or services outside the hair itself.

This could include:

Haircare products
Styling products
Hair tools
Dryers
Straighteners
Accessories
Beauty products
Related services

Commercial relationships will be disclosed appropriately.

Please see our Advertising, Affiliate & Review Disclosure for more information.

34. Discounts and Promotions

Hair sellers may offer discount codes or special promotions.

Where these appear on Virgin Hair Directory, buyers should check:

Expiry dates
Minimum spend
Products included
Exclusions
Geographic restrictions
Other seller conditions

Virgin Hair Directory cannot guarantee that a seller’s promotion will remain available indefinitely.

35. Do Not Make Unsupported Claims

Businesses should be careful about claims such as:

Best hair in the UK
Number one hair company
100% unprocessed
Guaranteed no shedding
Tangle free
Lasts for years
Single donor
Ethically sourced
Cambodian hair
Vietnamese hair
Indian hair
Brazilian hair

Claims should be accurate and capable of being supported where necessary.

36. Country and Origin Claims

Buyers may attach importance to the stated origin of hair.

Hair sellers should avoid making origin claims that they cannot reasonably support.

If a product name describes a texture or style rather than confirmed geographic origin, make that clear where necessary.

37. Returns and Refund Information

Hair sellers should make their return and refund conditions easy for customers to find before purchase.

Information should explain matters such as:

Return period
Product condition
Whether packaging may be opened
Hygiene restrictions where applicable
Who pays return postage
Exchange procedures
Refund times
Faulty items
Incorrect orders

Clear policies can help prevent disputes.

38. Delivery Information

Sellers should provide clear information about:

Processing times
Dispatch times
Delivery estimates
Tracking
International shipping
Customs where relevant
Delivery charges
Where orders are dispatched from

Do not create an impression that an order is being dispatched locally if that is not the case.

39. Contact Information

Customers should have a reasonable way to contact your business.

Where appropriate, keep your:

Email
Website
Contact page
Social media
Business contact details

up to date.

If your details change, you may also ask Virgin Hair Directory to update your listing.

40. Buyer Questions

Hair buyers may ask questions about sellers through the website or forum.

Businesses participating in discussions should answer honestly and clearly identify their connection to the business.

Do not pretend to be an ordinary customer.

41. The Hair Buyers Forum

The Hair Buyers Forum is primarily a space for buyers to discuss hair, purchases and experiences.

Hair sellers participating in the forum must follow the Forum Terms and Community Rules.

A business owner, employee or representative should disclose their connection to the business when discussing it.

The forum should not be used for disguised advertising or fake customer recommendations.

42. Respect the Buyer Community

Hair sellers are welcome to engage appropriately where the website permits it.

However, the buyer community must be able to discuss genuine experiences without being intimidated.

Disagreement is allowed.

Harassment is not.

43. Do Not Publish Customer Private Information

Never post private customer information simply because you are responding to a complaint.

This may include:

Home address
Telephone number
Private email
Payment details
Order information that reveals unnecessary personal information
Identification documents
Private messages

Provide only information genuinely necessary to explain your position.

44. Report Serious Content Concerns

If content raises a serious legal or safety concern, use the appropriate reporting process.

This may include concerns about:

Impersonation
Threats
Harassment
Illegal content
Defamation
Privacy
Copyright
Fraud
Other serious misuse

Provide enough detail for us to understand and investigate the issue.

45. Listing Information Can Change

Virgin Hair Directory is a growing website.

Listings, categories, features, advertising options and website functionality may change as the platform develops.

Businesses should check their listing periodically and tell us if important factual information has changed.

46. Removal Requests

A business may ask Virgin Hair Directory to review whether a listing should remain on the website.

A request does not automatically guarantee removal.

Depending on the circumstances, we may consider matters such as:

Accuracy
Public information
Existing customer reviews
Duplicate listings
Business closure
Legal obligations
Legitimate interests
Relevant complaints or disputes

We will consider requests individually.

47. We Want Accurate Information

Virgin Hair Directory benefits when buyers can find useful and accurate information.

Hair sellers can help by reporting genuine errors.

If you find incorrect information about your business, tell us what needs changing and provide supporting information where appropriate.

48. How Sellers Can Get the Most From Virgin Hair Directory

Hair sellers can benefit most by:

☐ Keeping business information accurate

☐ Providing clear product descriptions

☐ Being transparent about hair terminology

☐ Publishing clear delivery information

☐ Maintaining a clear returns policy

☐ Responding professionally to customers

☐ Encouraging genuine customers to share honest experiences

☐ Avoiding review manipulation

☐ Correcting inaccurate directory information

☐ Disclosing commercial relationships

☐ Following Virgin Hair Directory policies

☐ Treating buyer feedback as useful information

49. Our Approach to Hair Sellers

Virgin Hair Directory is not designed to work against hair businesses.

Good hair sellers are an important part of the platform.

We want buyers to discover businesses that may suit their needs while also having enough information to make their own decisions.

Our aim is to create a fair environment where:

Buyers can research
Customers can share genuine experiences
Good businesses can receive recognition
Sellers can correct inaccurate factual information
Genuine complaints can be discussed
Commercial advertising remains separate from customer ratings

50. Buyers Come First

Virgin Hair Directory is primarily built for the hair buyer.

That means our directory, reviews, articles and community are designed to help buyers make better-informed decisions.

Hair sellers are an important part of that system, but paying for advertising or appearing in the directory does not give a business control over independent customer experiences.

Need to Update Your Business Information?

If you have found incorrect information about your business on Virgin Hair Directory, use our Get In Touch page.

Please include:

Your name
Your position or connection to the business
Business name
Link to the Virgin Hair Directory listing
Information that needs changing
Correct information
Supporting evidence where appropriate

Want to Advertise With Virgin Hair Directory?

Advertising and promotional opportunities may be available for hair sellers that want additional visibility on the platform.

Paid promotion is kept separate from customer reviews and ratings.

Visit our Advertise With Us page for current opportunities.

Please Also Read

Hair sellers using or appearing on Virgin Hair Directory should also read our:

Terms & Conditions

Review Policy

Advertising, Affiliate & Review Disclosure

Review Complaints & Defamation Notices

Privacy Policy

Forum Terms, Community Rules & Privacy Notice